3.1% of members left in October, against 3.1% over three months
Year to date1 January to 8 November 2026
Definition and the list behind it
Joiner: a recurring membership starts and the member held no recurring membership the day before. Plan changes are not joiners; people coming back are.
Definition and the list behind it
Leaver: a recurring membership ends and the member holds none the day after, dated by the day it ends, not the day notice was given. Pauses and plan changes are not leavers.
Definition and the list behind it
Monthly churn: paying members on the first of the month who left during it, divided by paying members on the first. Joiners and pauses are outside it. Completed months only.
Definition and the list behind it
Monthly recurring income: the monthly price of every paying member's membership, paused members left out. It is money set up to collect, not money in the bank; that is on Money.
314 paying members at the end of October, up 65 over the period
Paying members on the last day of each month, January 2026 to October 2026.
Every month was between 260 and 321; the scale does not start at zero, so small moves look bigger than they are.
October: 10 joined, 10 left, 0 more members
Joiners and leavers each month, January 2026 to October 2026.
3.1% of members left in October, against a three-month average of 3.1%
Monthly churn, January 2026 to October 2026. The scale starts at zero.
What to do: above 5% in a month is worth a look at who left and why.
5 of 7 October intros joined within 30 days
People whose intro started each month, and how many began a membership within 30 days of it, January 2026 to October 2026.
Definition and the list behind it
Intro conversion: of people whose first intro fell in the month, the share who started a paid membership within 30 days of it. A month is marked still open until 30 days have passed. With a plan chosen, only joiners to that plan count; intros are not on a plan, so every intro is in the base.
Of 15 who joined in July, 14 were still members after 90 days
Members whose first membership started each month, and the share still paying or paused 90 days later. Only months at least 90 days old, January 2026 to October 2026.
Monthly income is £15,962 now, £2,628 more than at the end of January
Monthly recurring income at the end of each month, January 2026 to October 2026.
Every month was between £13.3k and £16.4k; the scale does not start at zero, so small moves look bigger than they are.
Growth uses completed calendar months only: 1 January to 31 October 2026.